The Lovin’ Kind is a Milwaukee group who have re-emerged as a 60’s rock band with Beatle and Rolling Stones roots. This group of seven musicians has dedicated themselves to entertaining those folks who truly love a song with a hook and a beat. The music is designed to produce songs that never leave your head.

The  Lovin’ Kind originated in Milwaukee in the 60’s and was well known throughout the city, playing Beatles, Rolling Stones, and many other popular songs of the era. The band broke up as the members went off to college and one in the military. Two of the original members are now in the group today. The seven members are dedicated to entertaining those who crave a good tune with a great beat.